Sonja joined VALOR in August 2025. Before that, she gained versatile experience that combines product management and consumer insights, ensuring that business strategy and customer needs go hand in hand. As a people-oriented professional, Sonja especially enjoys developing solutions together with clients.
Expertise
Sonja has experience in strategy work, pricing, market analyses, and operational development across several industries. Her industry background includes industrial construction, media, retail and telecommunications.
Education
Master of Science in Industrial Engineering and Management from the University of Oulu and a Master of Science in Economics and Business Administration with a major in Marketing from Aalto University.
Outside the Office
In her free time, Sonja enjoys a variety of endurance sports and spending time outdoors. Her favorite activities include trail running, hiking, hunting, and road cycling.