The client was openly exploring strategic choices in the evolving healthcare market. Several market fundamentals were changing the market landscape, opening new opportunities and threads at the same time for the client. Key market changes were linked to the health and social care reform, consolidation, evolving consumer behavior and the increasing role of healthcare insurance in the market.
Strategy work was phased in three key steps: 1) market analysis; 2) strategic options; and 3) strategic decisions and value creation. After the strategy planning, the next steps included the implementation of the roadmap design.
VALOR role and results
VALOR was responsible for the strategy process throughout. VALOR was able to support the client’s strategic decision making by presenting a deep-dive and insights into the market, market trends and competitive dynamics. As a result, the client made strategic decisions to improve their position in the market with a clear roadmap.