Joni Wirman

+358 50 563 8365

About Joni

Joni joined VALOR in March 2022. Joni has over a decade of experience in the banking and insurance industries. Most recently, he worked as an advisor to the Bank of Finland, where he led the work in understanding the impact of digitalization on the financial services landscape, such as changes in business models, value chains and the rise of financial technology companies. Joni has also been a member of international networks, such as the OECD Experts’ Group on Finance and Digitalization and the Bank for International Settlements’ (BIS) Innovation Network.

Before joining the Bank of Finland, Joni worked for OP Financial Group, where he held several different leadership and management positions in business management and development, both in banking and insurance.


Joni’s main expertise is in creating business strategies and developing customer-centric businesses. He takes a strategic perspective without forgetting the importance of details. In addition to traditional banking and insurance industries, Joni has developed a deep understanding of digital financial services, platform business models, decentralized finance and crypto assets.


Master’s of Science in Economics and Business Administration from Aalto University.

Outside the Office

In the summer, you are most likely to find Joni spending time in the Finnish archipelago or on a boat somewhere in the Gulf of Finland. On winter holidays, he likes to travel across the world. His hobbies include golf, snowboarding, reading and playing the guitar.